Dr. Van Dellinger had been practicing in his small community of Cherryville, North Carolina for 11 years when the biggest employer in town closed its doors. This employer had vision care benefits that made up a significant percentage of his practice.

Dr. Dellinger had already purchased land for a new building and was afraid that with the loss of income he wouldn't have enough money to build the office of his dreams, or worse, would lose his practice all together. He and Professional Vision Group together formed a vision of the solution to his dilemma. Internal marketing efforts would be improved to keep patient flow steady through referrals, while revenue would be boosted by realigning product fees and presentation strategies. Financial goals were developed to make sure that a new building, and the overhead that came along with it, could be afforded.

The team of experts at Professional Vision Group went to work implementing a new fee structure, integrating Lifestyle Dispensing skills into every visit, and teaching everyone how to improve internal marketing efforts with an easy and effective system of Patient Education.

Over time, as the team made regular monthly visits and trained everyone to acquire the new habits, changes in revenue and patient flow could be felt. What was once considered a desperate situation was changed into a positive direction of new habits that would keep the practice healthy for the long term, regardless of what happened in the marketplace.

The first year, Dr. Dellinger saw an $84,000 increase in his gross revenue. Since the Spring of 1996, when he joined Professional Vision Group, he has built his new dream office one year ahead of schedule and recently reported a record month of 85 more exams than he had seen during the same month of the previous year!

Dr. Dellinger’s challenge today is to keep up with the growth through more efficient patient care, increased instrumentation, and a better-trained technical staff. Again, Professional Vision Group is helping him by continuing to provide hands-on management support that keeps him one step ahead of the game. Professional Vision Group has made big changes to Dr. Dellinger’s practice and can do the same for you. There is no reason to work harder for less or to fear loss of personal income by forces outside of your control. The programs of Professional Vision Group are designed to help you make the changes that will ensure good results and keep your business financially sound far into the future.