The team of Professional Vision Group is equipped with almost 100 years of combined experience in all aspects of the eye care industry - manufacturing, wholesaling, sales, retail and independent multiple location management.
This experience gives the experts of PVG first hand knowledge of the challenges facing eye care providers today. Knowledge that gives you the competitive advantage.
Rick Omohundro founded Professional Vision Group in 1989 after a startling revelation. Rick had managed a small string of Pearle Vision Center franchises in West Virginia before joining Southern Optical. While at Southern he developed a practice enhancement program for key accounts of the wholesale lab. He quickly discovered that independent eye care practitioners did not have the kind of management and marketing support that chains stores provide, nor a "corporate structure" to which independents could count on for advice, support, and strength.
Chris Morris joined Professional Vision Group in 1992 after spending two years as a Varilux Sales Consultant in Tennessee. Chris had a vision that entrepreneurial eye care practitioners could benefit from new management and marketing theory being applied in other industries. He wanted to be a part of a genuine management and marketing consulting firm that was dedicated to innovative and creative approaches to business.
Rene Small joined the Professional Vision group team in 1993 after running a successful small business service and consulting center in Huntersville, NC. Rene saw that eye care providers face the same challenges that all small businesses do and was eager for the chance to apply her business and administrative skills to the group.
Bob Tatum has been in the optical industry for over 25 years and started as an apprentice optician. A native of Greensboro, Bob has been a sales consultant for Luxottica, Marchon, Varilux, Charmant and Zeiss Labs. From wholesale lab technician to sales management, Bob has worked in all aspects of the eye care industry and has a wonderful grasp of what makes a practice thrive.
Ross Eckert has almost 30 years of industry experience and has worked for wholesale labs, eye care chains and independent practices, and well-known vendors such as Carl Zeiss Optical. After a brief stint in the Durable Medical Equipment industry, Ross returned to the business she knows and loves to share her range of experience and ambition with independent eye care practitioners.