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The team of Professional Vision Group is equipped with almost 100 years of combined experience in all aspects of the eye care industry - manufacturing, wholesaling, sales, retail and independent multiple location management.
This experience gives the experts of PVG first hand knowledge of the challenges facing eye care providers today. Knowledge that gives you the competitive advantage.
Rick Omohundro founded Professional Vision Group in 1989 after a startling revelation. Rick had managed a small string of Pearle Vision Center franchises in West Virginia before joining Southern Optical. While at Southern he developed a practice enhancement program for key accounts of the wholesale lab. He quickly discovered that independent eye care practitioners did not have the kind of management and marketing support that chains stores provide, nor a "corporate structure" to which independents could count on for advice, support, and strength.
Chris Morris joined Professional Vision Group in 1992 after spending two years as a Varilux Sales Consultant in Tennessee. Chris had a vision that entrepreneurial eye care practitioners could benefit from new management and marketing theory being applied in other industries. He wanted to be a part of a genuine management and marketing consulting firm that was dedicated to innovative and creative approaches to business.
Rene Small joined the Professional Vision group team in 1993 after running a successful small business service and consulting center in Huntersville, NC. Rene saw that eye care providers face the same challenges that all small businesses do and was eager for the chance to apply her business and administrative skills to the group.
Jennifer Ayres joined the Professional Vision Group team in 2000 after managing a multiple-location eye care practice in Northern Virginia. Jennifer has a vision that learning and applying good principles of business and human resource management is the future of independent eye care practitioners. Jennifer knows that eye care providers today can benefit from a "nuts and bolts" approach to practice management and profit building.
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About Us
PVG was created as a way for eye care practitioners to maintain the individuality that is so important to the success of an independent practice, while benefiting from the services of a team of experts and involvement in a network of like-minded practitioners.
 Rick began his career in the eye care business while studying Accounting at Marshall University. As a student, he was a part-time dispensing optician. Eventually he assumed the business manager responsibilities for a corporation that ran and operated a wholesale lab and small chain of retail stores. At Southern Optical he rose through the ranks as an Area Sales Consultant, Key Accounts Manager, and finally, Director of Practice Enhancement.
Rick provides practice support in the areas of management, financial planning and consulting, mergers, and more. E-mail Rick Omohundro
 Chris received his bachelor's degree from the award-winning Page Pitt School of Journalism at Marshall University and received his internship training at C&P Telephone Company of West Virginia. While in school, he worked part-time at Pearle Vision Center as a dispensing optician and later at a Lenscrafters store in Charlotte. As a Sales Consultant with Varilux Corp. he was awarded District Sales Consultant of the year.
Chris provides practice support in the areas of practice automation, organizational behavior and team building, advertising, public relations, medical documentation and coding, design services, and more. E-mail Chris Morris
 Rene Attended the University of North Carolina -Wilmington, Guilford College, Greensboro Technical Community College, and still takes various continuing education courses. Her past experiences includes Sears Telecatalog Center in Greensboro where she rose through the ranks as a Customer Service Representative, Troubleshooter and Service Specialist, and eventually Trainer and Supervisor.
Rene uses her extensive education and work experience to run the headquarters of Professional Vision Group. Rene coordinates the administrative support of clients and territory managers, accounts receivable, scheduling, and more. E-mail Rene Small
 Bill Russ earned an associate’s degree in Opticianry from J.S Reynolds Community College and has a bachelor’s degree in Human Resource Management from the University of Richmond. He maintains a Virginia Optician’s License and Contact Lens Certification.
Bill has over 24 years of industry experience and joined the PVG team after working for nine years as the Optical Director of the Virginia Eye Institute, a multi-disciplinary center with offices around the greater Richmond area. Bill was in charge of four dispensaries, twenty employees and an annual sales revenue of over three million dollars. Prior to that, Bill worked in, owned, and managed a variety of optical and eye care locations.
Bill’s desire is to apply the experience and practical knowledge he has gained to the every day challenges of today’s eye care practitioner. Bill has a heart for training and loves to share his knowledge by speaking to colleagues at the local, state and national levels. He uses his talents and vast experience to help eye care practitioners in the Mid-Atlantic region with challenges in staffing, training, optical and selling skills, contact lens management, and more. E-mail Bill Russ
 Bob Tatum has been in the optical industry for over 25 years and started as an apprentice optician. A native of Greensboro, Bob has been a sales consultant for Luxottica, Marchon, Varilux, Charmant and Zeiss Labs.
From wholesale lab technician to sales management, Bob has worked in all aspects of the eye care industry and has a wonderful grasp of what makes a practice thrive. He maintains his NC Opticians' License and realizes that to teach, he must first put people at ease while maintaining a professional disposition. With his numerous contacts across the country, Bob is a great addition to the PVG team and will use his decades of experience to guide successful practices in the areas of sales, staffing and marketing. E-mail Bob.
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